This is a Walgreen's exclusive palette and is $4.99. Honestly, when I first saw pictures of this palette I wasn't too knocked out with the colors. I bought it just for the black shade (which is absolutely worth the price of admission all on it's own.) but I am very pleased with the other shades once I swatched them and have worn them.
The colors are vibrant and the texture of the shadows is just lovely. They aren't chalky at all like so many drugstore matte shadows tend to be. These are true matte shades too. I don't detect any sparkle or shimmer.
Don't let the bright colors scare you either! You can add a fun pop of color to any neutral eye and still still have a wearable look. Try using a neutral on the lid and a color blended in the crease, or vice versa. Or take baby steps and smudge a colored shadow along your lash line. You could wear it alone or on top of your regular eyeliner to tone down the color.
I only just recently started to want matte shades. I've been a shimmer girl all the way, but now that I'm a little older I don't always want so much shimmer! I like using a mixture of matte and shimmer shades now.
What say YOU about this palette or matte shadows in general?
Thanks for reading!