Preparation- You prepare this just like a regular at home hair color kit. You mix the colorant and developer together in the bottle. A difference with the foaming color is you don't shake to mix the colorant and developer. Instead you are supposed to swirl the bottle to mix.
Application- This product claims to be "as easy to apply as a shampoo". I did not find this to be true. The product did not come out as a firm mousse like I was expecting. I expected something like styling mousse. This was a very loose mousse (ha!) . It reminds me of foam from a cappuccino. Because of this, the color was very messy to apply. The instructions said to pump color into your hand and then massage it onto you hair. I did not find this easier to apply than traditional at home hair color.
Verdict- I might repurchase this haircolor. Although it was messy, the application was even and I really like this color. When it is time to touch up, if I can't find a similar color I will use this one again.
Have you tried this product? What was your experience?
Thanks for reading!